Dixie Horse & Mule Co Privacy Policy

Dixie Horse & Mule Co. ("DHMCO", “we”, “our”, or “us”) is committed to protecting the privacy of individuals who visit our website (“Visitors”) and/or make purchases (“Customers”). This Privacy Policy governs the collection, use and disclosure of personal information we receive through our website.

This Privacy Policy covers the data you share with us through

By using our website, you consent to our collection, use and disclosure practices, and other activities as described in this Privacy Policy. We encourage you to read this Policy before using any of our services. Your use of our services signifies that you agree with all terms of this Policy. Do not use any of our services if you disagree with any part of this Policy.

Who we are

DHMCO sells new and pre-owned trailers, trucks, tractors, tractor implements, and accessories.

What information we collect about you

We collect the following information directly from you, or through the website.

    Usage Information
    As you navigate our website, DHMCO may collect information through the use of commonly-used information-gathering tools such as cookies. With it, we collect:

    • Browser information (type and language)
    • IP address
    • Open / Click-through tracking URL: In some of our email communications, we use a “click-through tracking URL” that, when clicked, sends you to a different web address, which logs your click, before redirecting you to your expected destination.
    • The actions you take on our websites (such as the web pages viewed and the links clicked, and time spent).
    • Referrer information
    • Region

    If you submit a request for information, we may collect and save:

    • Chat Transcripts
    • Emails
    • Phone call logs
    • Phone call recordings

    If you submit a credit application, DHMCO will require you to provide us with the following:

    • Mailing Address
    • Employment Information
    • Credit History Information

How we use the information we collect

We will never disclose, share or sell your data without your consent unless required to do so by law. We use your information for the following purposes:

  • To provide you with information about products and services
  • To operate, maintain, enhance and provide the information that you request, to respond to comments and questions and to provide support.
  • To improve the usefulness of our messaging to you
  • To improve our website
  • To improve our products and services

How we share the information that we collect

Except as described in this Policy, we will not intentionally disclose the Personal Data or Client Data that we collect or store to third parties without the consent of the applicable Visitor or Client. We may disclose information to third parties if you consent to us doing so, as well as in the following circumstances:

    Service Providers
    We work with third party service providers who provide a website, application development, hosting, maintenance, and other services for us. These third parties may have access to, or process Personal Data or Client Data as part of providing those services for us. We limit the information provided to these service providers to that which is reasonably necessary for them to perform their functions, and our contracts with them require them to maintain the confidentiality of such information.

    Non-Personally Identifiable Information
    We may make certain automatically-collected, aggregated, or otherwise non-personally-identifiable information available to third parties for various purposes, including (i) compliance with various reporting obligations; (ii) for business or marketing purposes; or (iii) to assist such parties in understanding our Clients’ and Visitors’ interests, habits, and usage patterns for certain programs, content, or services.

    Law Enforcement, Legal Process, and Compliance
    Please be aware that laws in various jurisdictions in which we operate may obligate us to disclose user information to law enforcement authorities under a legal process or an enforceable government request. In addition, we may also disclose Personal Information to law enforcement authorities if such disclosure is determined to be necessary to protect the rights of DHMCO or for protecting the safety of our clients, employees, or the general public.

How we store and secure information we collect

DHMCO maintains strict administrative, technical, and physical procedures to protect information stored in our servers. We use industry-standard Secure Socket Layer (SSL) encryption technology to safeguard the account registration process and sign-up information. Other security safeguards include but are not limited to data encryption, firewalls, and physical access controls to building and files.

While we implement safeguards designed to protect your information, no security system is impenetrable and due to the inherent nature of the Internet, we cannot guarantee that data, during transmission through the Internet or while stored on our systems or otherwise in our care, is absolutely safe from intrusion by others.

Data stored in your account is only accessed by the DHMCO team. If you use our website, responsibility for securing storage and access to the information you submit rests with you and not DHMCO

Your Rights and Choices

You may access information that you have voluntarily provided to DHMCO upon request by contacting DHMCO in writing as set forth in the section entitled “Contact Us” below. We may require additional information from you to allow us to confirm your identity. Please note we will retain and use your data, including server/backup copies, to comply with our legal obligations, resolve disputes, and enforce our agreements, and we may decline to process change or deletion requests that require disproportionate technical effort or jeopardize the privacy of others.

Other Important Privacy Information

    Third Party Analytics
    We employ the services of third-party software to collect, aggregate, and analyze data about our website content, users, and their use of it. The software we use may include Google Analytics, Google Ads, Facebook, and other third-party services. The information these applications collect is used to improve website functionality and content. To this end, these third parties may employ the use of cookies and/or pixel tags to facilitate tracking website users. These third party cookies are not tied to your Personal Information. DHMCO does not have access to these cookies nor are we responsible for them.

    Clear Gifs and Log Files
    We and our third party partners use technologies such as web beacons to analyze trends, administer the website, track users’ movements around the site, and gather demographic information about our user base as a whole. We may receive reports based on the use of these technologies by companies on an individual and aggregated basis.

    As is true of most websites, we gather certain information automatically and store it in log files. This information may include internet protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, operating system, date/time stamp, and/or clickstream data. We may link this automatically-collected data to other information we collect about you.

    Do Not Track
    Do Not Track (“DNT”) is an optional browser setting that allows you to express your preferences regarding tracking by advertisers and other third parties. DHMCO does not use technology that recognizes DNT signals from your web browser.

Changes to this Privacy Policy

This Privacy Policy may be updated from time to time. If we make changes, we will revise this Privacy Policy to reflect such changes and revise the effective date included at the beginning of this policy. We may provide you additional notice (such as to your e-mail address) if the changes are material. Your use of the website following any such notice will signify and constitute your assent to and acceptance of such revised Privacy Policy.

Terms and Conditions

Please refer to our latest terms of service to learn about the disclaimers and limitations of liability governing the use of DHMCO.

Contact Us

If you have questions regarding this Privacy Statement or the data handling practices of DHMCO, please feel free to contact us directly:

By email at:
By mail at:
Dixie Horse & Mule Co
288 Hubbard Road
Newton, AL 36352